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Customized Internet Marketing Strategy
We can take any of the above services and combine them into a customized strategy to fit your needs.
Service Terms Defined – A reference Guide
Market Identification Research
Keyword Research: This entails researching relevant keywords that customers are already typing in to find services / businesses similar to yours. Finding relevant keywords allows us to target traffic efficiently to your website, and further allows us to identify and research your competition (see competition research)
Competition Research: Competition research allows us to find out who your competition is, and by doing so we can identify what they are or are not doing well in terms of having an online presence. This research then enables us to better position your online assets and / or services in comparison to your competition.
Opportunity Analysis and Reporting: After competition research has been carried out, we then assess the best opportunities to enable you to be best positioned in the online marketplace. We prepare a report with several options and discuss them with you before moving ahead.
Product Creation
Create New Products: Using the opportunity analysis report, we then assist with the creation of new products and / or services depending on marketplace demand and competition. This service may or may not require us to do the copywriting for the product and related sales pages, depending on the service package chosen by you.
Rework old products: Alternatively or in addition to creating new precuts, we can also help with reworking and / or repackaging old products in order to create new ones that would be better suited for the marketplace. Once again, this service may or may not require us to do the copywriting for the product and related sales pages, depending on the service package chosen by you.
Copywriting (SEO Optimized)
Note: All copywriting is SEO optimized
Website copy: This is the text that goes on your website. The text is written such that it is optimized for search engines (i.e. SEO optimized). Being SEO optimized allows for search engines to find, index, and rank your website for keywords that are relevant to your services / business. Website pages may be split tested depending on the service package chosen by you (see Split Testing)
Sales page copy: Sales page copy is written for pages that are intended to sell one particular product and / or service. The goal of a sales page is to attract relevant visitors to it and then to convert the maximum number of these visitors into buyers. Sales pages may be split tested depending on the service package chosen by you (see Split Testing)
Capture pages: Capture page copy is written for pages that are designed to capture qualified leads in order to place them on a customer list, which can then be interacted with and marketed to at later dates. Capture pages may be split tested depending on the service package chosen by you (see Split Testing)
Email marketing copy: Email marketing entails marketing to a qualified customer list via email messages which are sent out on a regular basis. These messages may comprise of information, tips, thoughts, ideas, sales promotions, or some combination of these such that it promotes lead retention and sales generation.
Press releases: These are short, informative releases that are sent out to online press release directories. The idea behind them is to create a buzz around your business and brand. Press releases may also serve to drive sales, and further may also be picked up to be syndicated in local or national newspapers, hence increasing exposure. Finally, press releases also serve to create links back to your website and / or other online assets, which gives you more authority and hence a higher rank in the eyes of search engines.
Articles: Articles are written on topics that are relevant to your business and / or services, and are then distributed to various online article directories. These articles, similar to press releases, help with branding and sales, as well as they may be syndicated by blogs and other online publishing sources. Also, just like press releases, articles also create links back to your site,
Web Design & Development
Initial website consultation: During the initial consultation we go through your current website (if you have one) and identify key areas for improvement based on your stated goals. If you do not have a website, we go through several potential designs with you, depending on your niche and stated goals.
Ongoing design consultation: This takes place if you have chosen a different web designer than us. In this case, we work with your web designer in order to optimize the website design to best suit your business, as well as to optimize the usability, relevance, and search engine friendliness of your site.
Sales page design: This entails design and layout of a sales page that is geared towards selling a single product and / or service. This process may include copywriting of the sales page depending on the service package chosen by you.
Lead capture page design: This entails design and layout of a lead capture page that is geared towards capturing qualified leads that can be interacted with and marketed to later. This process may include copywriting of the sales page depending on the service package chosen by you.
Lead capture implementation on current pages: Dependent on what testing reveals, it may be advantageous to implement lead capture mechanisms on existing website pages. These mechanisms can include capture forms, pop up forms, hovering forms, video capture forms, and more.
Traffic Generation
Pay Per Click (PPC) account and campaign creation: Pay per click advertising (henceforth PPC) is a form of paid advertising where an advertisement is created which links back to your website and / or services. These ads are displayed alongside regular search results in most search engines. Pay per click account and campaign creation entails creating an account with Google’s pay per click engine and then creating appropriate ad campaigns to direct back to your site.
Basic PPC account management: This entails management, maintaining, testing, and performance tracking of a small pay per click campaign (0 – 50 keywords).
Advanced PPC account management: This entails management, maintaining, testing, and performance tracking of a larger pay per click campaign (50+ keywords).
Basic Search engine Optimization: Basic Search Engine Optimization (henceforth SEO) is useful for optimizing one website page for up to two keywords. It includes keyword and competition research, article writing and submission, 30 – 50 links back to the target web page, and reinforcing these links via social bookmarking. All in all, this process gets 280 links coming back to your target page.
Advanced Search engine Optimization: Advanced SEO is useful for optimizing up to 20 website pages for up to 20 keywords. It includes keyword and competition research, multiple articles and submission; 50 – 100 links back to the target web page, on page optimization for each target page, submission to Google and yahoo local search directories, submission to multiple business directories, and reinforcing these links via social bookmarking.
Email Marketing: Email marketing entails marketing to a qualified customer list via email messages which are sent out on a regular basis. These messages may comprise of information, tips, thoughts, ideas, sales promotions, or some combination of these such that it promotes lead retention and sales generation. With email marketing we help come up with a strategy on how best to use email to achieve the desired effects. This process also includes copywriting of all the emails.
Video Marketing: Video marketing is one of the most vital ways to generate interest and traffic for a performer such as Wayne Lee. The ability for potential customers to see him in action, or to get a feel for his products in a visual and aural sense would give his credibility a major boost and could lead to the possibility of his brand going “viral”.
Video marketing on the creation / storyboarding side entails one of three things. Either videos can have on screen actors, they can be a compilation of clips, or videos can comprise of a slideshow of information. In terms of complexity, the aforementioned options are stated in order of reducing complexity.
When it comes to distribution of videos, we create accounts (unless they are already available) on 30 video sites and submit videos to each of them on a weekly basis.
Finally, with regards to scripting, we offer that service as well if you choose that service package level.
Affiliate Marketing: Affiliate marketing essentially entails recruiting affiliate salespersons to sell your products online. This involves a multifaceted approach including: posts on relevant industry message boards, video recruitment, uploading products to internet marketing marketplaces, striking joint venture deals, and more.
Social Media Optimization: Social media optimization (henceforth SMO) is a process of creating multiple profiles on various social media websites (e.g. facebook, digg, propeller, linkedin) and many others. These profiles will all point back to your website, and they serve a dual purpose. One, they provide even more links back to your website which helps with SEO. Two, they increase awareness of your brand, and may even attract people to start “following” you on these social media sites.
Conversion Rate Optimization
Conversion rate optimization entails analyzing and testing various parts of a website and the sales process, and then optimizing each part so as to maximize usability, performance, and sales.
Basic Metrics: Basic metrics is good to start with. It involves gathering traffic statistics including which keywords trigger visits to your site, which pages are frequented, what actions lead to sales, and traffic volume over time. By using this data your website can be optimized to better suit the market.
Deep Analysis Metrics: This includes basic metrics and much more. The extras include:
Split Testing: This involves tested one version of a landing page (i.e. the page a visitor finds after typing in a search query) against another. Testing reveals which version performs better in terms of traffic volume, the time spent on the page, sales volume, and visitor loyalty. The page that performs better is then retained as the new version of that section of the website. Split testing is then performed again against another version – and so on until the best possible version is found.
Email tracking: Each email that is sent out as part of the email marketing campaign is tracked to see how many people opened it, how many took action, where each person who took action went to when they got to your website, and how many of these actions reached a desired goal (e.g. a sale or signup). This way emails can be optimized to perform better as well.
E-commece shopping cart tracking: E-Commerce shopping cart tracking allows us to track what keywords are leading to sales, what specific call to action buttons are being clicked and for what reason, and what each visitor is essentially worth to your business from a monetary perspective. Also through this tracking, the landing page can be further optimized to produce more sales.
Deep analysis metrics includes a very detailed analysis and report every two weeks, which is then analyzed and discussed with you, and steps are taken accordingly.