by Chad Michael Lawson | Dec 18, 2017 | General
This is for your ASW if you’re deciding to give me tickets 😉 I had a great time last year. Enjoyed driving up from Phoenix, meeting cool vendors, making partnernships, and attending parties. via GIPHY
by Chad Michael Lawson | Sep 7, 2012 | Business Advice
I found an article over at HongKiat.com and it’s pretty good. In every situation, there are a few signs that tell you it’s time to let your client go. Get ready to walk away if your client: The one thing the article doesn’t cover is that is YOU who picks...
by Chad Michael Lawson | Jul 25, 2011 | Blog, Human Psychology
A university study has confirmed that people buy cosmetics for emotional reasons primarily. Now, any experienced marketer already knows this but my last two posts on topics like this were a little cynical so I thought I’d post just to pass on the info in case...
by Chad Michael Lawson | Jul 15, 2011 | Blog, Human Psychology
Again, scientist prove what direct marketers have known for almost a century: people will pay to feel secure. Online consumers thought to be motivated primarily by savings are, in fact, often willing to pay a premium for purchases from online vendors with clear,...
by Chad Michael Lawson | Jul 14, 2011 | Blog, Human Psychology
So, a university finally figure out how quatifiably measure and justify what direct marketing agencies have known since the turn of the century. When you show a chink in your armor, it makes you more real and therefore people can bond with you and are more likely to...
