Again, scientist prove what direct marketers have known for almost a century: people will pay to feel secure.
Online consumers thought to be motivated primarily by savings are, in fact, often willing to pay a premium for purchases from online vendors with clear, protective privacy policies, according to a new study in the current issue of a journal of the Institute for Operations Research and the Management Sciences (INFORMS®).
Check out TrustGuard guys. I think they’re pretty much been around the longest and therefore have the most eyeball trust. Again, don’t just blatantly trust. All I’m saying is it’s worth testing.