by Chad Michael Lawson | Jul 25, 2011 | Blog, Human Psychology
A university study has confirmed that people buy cosmetics for emotional reasons primarily. Now, any experienced marketer already knows this but my last two posts on topics like this were a little cynical so I thought I’d post just to pass on the info in case...
by Chad Michael Lawson | Jul 15, 2011 | Blog, Human Psychology
Again, scientist prove what direct marketers have known for almost a century: people will pay to feel secure. Online consumers thought to be motivated primarily by savings are, in fact, often willing to pay a premium for purchases from online vendors with clear,...
by Chad Michael Lawson | Jul 14, 2011 | Blog, Human Psychology
So, a university finally figure out how quatifiably measure and justify what direct marketing agencies have known since the turn of the century. When you show a chink in your armor, it makes you more real and therefore people can bond with you and are more likely to...
by Chad Michael Lawson | Jan 25, 2011 | Blog, Human Psychology
Here’s recent study on the When it comes to economic development in American cities, the trusted old theory “If you build it, they will come” may not work, a Michigan State University sociologist argues in a new study. Conventional wisdom holds that...
by Chad Michael Lawson | Mar 24, 2010 | Human Psychology
In an original article published on ScienceNewsDaily.com, there is evidence that multitasking makes you worse at everything at the same time. The article was titled ‘Divided Attention: In an age of classroom multitasking, scholars probe the nature of learning...
by Chad Michael Lawson | Jan 30, 2010 | Blog, Human Psychology, Social Media
Image via CrunchBase Mashable.com has an interesting post about Facebook friends and your brain: Ever heard of Dunbar’s Number? According to British anthropologist Robin Dunbar, it’s the cognitive limit to the number of people you can be friends with. The number is...
