by Chad Michael Lawson | Dec 18, 2009 | Blog, Human Psychology
providing consumers with a very small or even trivial immediate benefit encourages people to use products that may have more significant long-term advantages. Her research may offer the key to getting kids to wear their seatbelts and encourage adults to use sunscreen....
by Chad Michael Lawson | Dec 17, 2009 | Blog, Human Psychology
Original article here “Our natural inclination is to avoid — or try to avoid — anything immediately aversive even though it may be beneficial for us in the long term,” write authors Aparna A. Labroo (University of Chicago) and Jesper Nielsen...
by Chad Michael Lawson | Dec 5, 2009 | Blog, Human Psychology, Social Media
Online social networks such as Facebook are being used to express and communicate real personality, instead of an idealized virtual identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin. “I was surprised by the...
by Chad Michael Lawson | Dec 3, 2009 | Blog, Human Psychology
From an evolutionary perspective, it all harkens back to the skills that women used for gathering plant foods and the skills that men used for hunting meat. The contrast emerges because of the different foraging strategies for hunting and gathering used throughout...
by Chad Michael Lawson | Dec 3, 2009 | Blog, Social Media
The key may lie in the motivation of Internet users to email that content to their social network, say researchers from Ryerson University and Simon Fraser University. …. They studied what they call ‘e-mavens’, people who spend a lot of time online,...
by Chad Michael Lawson | Nov 5, 2009 | Blog, Internet Marketing Research
Pretty neat little study that concludes what a lot of advanced internet marketers already know. Either way, it’s always nice to be justified every once in a while: “If, as these data suggest, the cognitive and emotional impact of online content is greatest...
